Elise Daisomont

Journal

Daily Objects made Luxury

Although sociologists like Simmel & Veblen have always considered fashion to be driven by a class dynamic where the upper class communicate their social status through conspicuous consumption and where the middle class use aesthetics to show their upcoming economic fortune, today things have been seriously switched around.

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Elise Daisomont
OBJETS NOMADES : homeware by LV

Launched in 2012, the Objets Nomades homeware collection by Louis Vuitton is entirely composed of objects created by a range of designers who have all used the brand’s traveling theme in order to conceive these limited edition pieces.

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Elise Daisomont
ATHLEISURE

This new trend is big enough that Euromonitor recently presented a webinar on March 2nd where analysts discussed “The Future of Athleisure & Luxury Apparel”.

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Elise Daisomont
PARAFFECTION BY CHANEL

In 1997 Chanel created Paraffection, a subsidiary company who’s main function is to preserve the savoir-faire of the couture house, which include : goldsmiths, hatters, embroiderers, shoemakers, glovers and feather-workers.

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Elise Daisomont
LAUNDROMAT CHIC FOR GEN-Y

To celebrate the 80 year anniversary of the brands signature silk scarves, Hermès has decided to launch a pop up space, Hermesmatic, to encourage customers to take their carrés to the laundromat and give them a new life. 

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Elise Daisomont
LUXURY BRAND EXTENSIONS

 The fragrance market should be growing at an estimated 7 to 8% annually until 2020. Two of the key factors in this growth will be new product launches and increase global spendings on personal care.

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Elise Daisomont